RtA Brand

RtA Brand

RtA is a fashion and lifestyle brand with bold ideals and an aesthetic rooted in LA ease and French sensibility, inspired by creative director Eli Azran’s roots.

RtA stands for Road To Awe - the individual’s constant journey of evolution through authentic self-expression and determination against all odds. The brand was founded on these ideals in 2014 by Eli Azran and David Rimokh with womenswear, and expanded upon in 2017 with menswear. Today, RtA represents a movement and state of mind for the modern rebel.


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